“Objective” is the channel focusing on the current preferences of the audience . a few years ago it began to produce own programs and decided to reshape and redevelop. Priority was given to the main issue; politics in Georgia. Currently channel audience is more than half of the population. Although the channel is not enduringly popular, it provides interesting talk shows about politics with famous Georgian figures and tries to involve the views in TV live talks. The main slogan of the channel “objective” is the truth always, everywhere and about everything. The channel also specializes in reporting , analytical and entertaining talk shows and programs .